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Re-imagining the tooth brushing experience

We believe that brushing should be fun, no matter your age.

Role
 

Product / Branding Designer
 

Responsibilities
 

User Research, 3D modeling, Branding system, Motion Design,
Color schemes

Team
 

Kgothatso Lephoko - User Research
 

Year

2020
 

Problem

40% of people say they stay away from brushing their teeth because it's "Boring"

Opportunity

In the United States, over 1 billion toothpaste tubes are in landfills annually. Irrespective of their shape, many are made of multiple laminated materials, making them difficult to recycle.

How might we build a better brushing habit?

41% of American consumers are loyal to their toothpaste brand.

How to build a better brushing habit for people?

Children are influenced by their surroundings. It's important to start young when teaching them habits, especially considering that children develop habits with age. Both bad and healthy habits can be hard to break.

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Design for Children

- Bright colors
- Attractive Flavors
-Interactivity

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​Branding Color

Using different bright colors to attract children.

Packaging Design

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Story Board

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Let's
​Connect!

Know more about my work or just say a friendly HELLO!

© 2025 by Melina. This site is not finished and never will be.

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