Chompers

Re-imagining the tooth brushing experience

We believe that brushing should be fun, no matter your age.

LENGTH OF PROJECT
Two months

ROLE :
Product Designer, Branding Designer
TEAM :
Kgothatso Lephoko Design Research
RESPONSIBILITIES :
User Research, Model making, Branding

Problem

40% of people say they stay away from brushing their teeth because it's "Boring"

Opportunity

In the United States, over 1 billion toothpaste tubes are in landfill annually. Irrespective of their shape, many are made of multiple laminated materials, making them difficult to recycle.

How might we build a better brushing habit?

41% of American consumers are loyal to their toothpaste brand.

How to build a better brushing habit for people?

Children are influenced by their surrounding. It's important to start young when teaching them habits, especially considering that children develop habits by age nice. Both bad and healthy habits can be hard to break.