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Bring love and fun to the world with design
Bring love and fun to the world with design
Re-imagining the tooth brushing experience
We believe that brushing should be fun, no matter your age.
Role
Product / Branding Designer
Responsibilities
User Research, 3D modeling, Branding system, Motion Design,
Color schemes
Team
Kgothatso Lephoko - User Research
Year
2020
Problem
40% of people say they stay away from brushing their teeth because it's "Boring"
Opportunity
In the United States, over 1 billion toothpaste tubes are in landfills annually. Irrespective of their shape, many are made of multiple laminated materials, making them difficult to recycle.
How might we build a better brushing habit?
41% of American consumers are loyal to their toothpaste brand.
How to build a better brushing habit for people?
Children are influenced by their surroundings. It's important to start young when teaching them habits, especially considering that children develop habits with age. Both bad and healthy habits can be hard to break.
Design for Children
- Bright colors
- Attractive Flavors
-Interactivity
Branding Color
Using different bright colors to attract children.
Packaging Design
Story Board
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