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THEME PARK

AIRDROP GAME IN SUBWAY

There is no Wi-Fi in the New York Subway. How might we make transportation enjoyable and interact with others during the subway without Wi-Fi?

Year

2020

Team

Bi / Mia Xu

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WHAT

Building people's social connection

HOW

Expression and physical and social connection
Create some small, weak, temporary connections between people
Add some small surprises to the everyday routine to provide a better experience.

WHY

Regular Schedule
Lack of content and experience
Transfer those parts to something better and experience friendly Interesting

WHERE

Have a try to connected with others in physical 

  • Everyday places

  • Big amount of people 

  • Spend time

Subway

PERSONA

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Mia

Mia is a 29-year-old designer; she is active and optimistic. She would love to communicate with others and have some fun. While she is an ESL speaker, sometimes, she is shy to talk with others directly in daily life. During commuting, she loves to browse Instagram and text her friends.

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Melina

Melina is a 45-year-old married female. She engaged in financial mathematics, very rational and arrogant. She had a stressful job and a fast-paced life and became increasingly numb. While commuting on the train, she always played the link game to kill time, even though she had internet.

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Bi

Bi is an 18-year-old high school student; he runs a rock band with his classmates; he is so energetic, active, maybe audacious, and sometimes, a little bit annoyed with someone. In the past, he loves to use airdrop, sending funny memes to strangers and making people laugh.

POSTER IN SUBWAY

HOW DOES IT WORK?

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IF MTA PROVIDES Wi-Fi!

ANOTHER DAY

AFTER THAT DAY

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